CALL FOR PAPERS 

20 January – 15 May 2019

Call for papers

15 May 2019

Announcement of the qualified paper for presentation

 10 June 2019 

Registration and payment

10 June 2019

Deadline for submission for qualified paper

12 July 2019

Conference & Presentation

CONTACT >

Office of Graduate Studies

Assumption University of Thailand

592  Ramkhamhaeng Road

Soi 24, Hua Mak, Bangkok 10240 Thailand

Tel +66 (0)2 300 4543-62

ext. 4788

E-mail: auconference@au.edu

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© 2018 Office of Graduate Studies

AssumptionUniversity of Thailand

The Graduate School of Business at Assumption University is hosting an International Conference on Entrepreneurship and Sustainability in the Digital Era (ICESDE) on Friday, July 12, 2019

 

As an interdisciplinary forum, the conference will bring together scholars, practitioners, and graduate students from the region and beyond to discuss their research findings on how environmental-friendly and socially-inclusive growth and success can be sustained in the digital era, in Thailand in particular as it recently embarked on Industry 4.0. Keynote and feature speakers will provide a variety of perspectives on the conference themes. 

Amid the use of electronics and information technology in the digital community, people are living in the exponential pace, disrupted almost every industry in every country and the breadth and depth of the digital economy transformed the entire business systems, ranging from production, management to governance.  

 

The Detail of International Conference of Entrepreneurship and Sustainability in the Digital Era

Billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited, multiplied by emerging technology breakthrough in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, materials science, energy storage, and quantum computing. 

Objectives 

The sustainable entrepreneurship or social entrepreneurship is the business to solve problems related to social and environmental sustainability with good causes to turn the world problems into business opportunities by sustainable innovation. 

The sustainable entrepreneurship or social entrepreneurship is the business to solve problems related to social and environmental sustainability with good causes to turn the world problems into business opportunities by sustainable innovation.

Challenges and Opportunities

Most large corporations or organizations gain from the digital economy to have direct and fast access to their customers or clients to raise their global revenues and reduce cost of business operations and improve the quality of life for populations around the world.  

 

The challenges are that the Small and Medium – sized Enterprises (SMEs), or newly established and fast growing business (Start – up) must be digitalized transformed to quickly meet a market place need, improve the communication channels to their customers or clients, and offer innovative products, processes or services. They also need to create their sustainable digital transformation to serve any new customers’ need, significantly disrupted existing industry value chains with agility, novelty, mobile digital platform, digital marketing research and development, quality and delivery speed of products/processes/services, and competitive price.  

 

The opportunities of SMEs or start – ups are that the customers or clients access to affordable products, processes and services in the digital planet. The possible opportunities are to create the niche market, a small market segment, to satisfy specific market needs, affordable price range, high quality products/processes/services, and demographics.  For example, Grab taxi mobile application, online flight booking, product/process/service test before actual purchase via online store website, etc.  

RECOMMENDED TOPICS

  • Thailand 4.0

  • SMEs in Digital Economies

  • Higher Education in the Digital Era

  • Sustainability in the Digital Era

  • Fintech  Startups  

  • Health Care Industry

  • Hospitality and Tourism Management

  • Organization Development