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AU Virtual International Conference 2022
“Entrepreneurship and Sustainability in the Digital Era”

Theme: 

Challenges for Organizational and Business Management in Dynamic Digital Dimension


Assumption University of Thailand

October 21, 2022

The Graduate School of Business and Advanced Technology Management, Assumption University is hosting an International Conference on Entrepreneurship and Sustainability in the Digital Era (ICESDE) on 19 October 2021.

As an interdisciplinary forum, the conference will bring together scholars, practitioners, and graduate students from the region and beyond to discuss their research findings on how environmental-friendly and socially-inclusive growth and success can be sustained in the digital era, in Thailand in particular, as it recently embarked on Industry 4.0. Keynote and feature speakers will provide a variety of perspectives on the conference themes.

Amid the use of electronics and information technology in the digital community, people are living at an exponential pace, disrupting almost every industry in every country. The breadth and depth of the digital economy has transformed the entire business systems, ranging from production, management to governance.

Billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited, multiplied by emerging technology breakthroughs in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, materials science, energy storage, and

quantum computing.

Objectives 

Sustainable entrepreneurship or social entrepreneurship is a business that solves problems related to social and environmental sustainability with good causes to turn world problems into business opportunities through sustainable innovation.

iStock-865596966.jpg

As an interdisciplinary forum, the conference will bring together scholars, practitioners, and graduate students from the region and beyond to discuss their research findings on how environmental-friendly and socially-inclusive growth and success can be sustained in the digital era, in particular in Thailand, as it recently embarked on Industry 4.0. Keynote and feature speakers will provide a variety of perspectives on the conference themes.

Challenges and Opportunities 

Most large corporations or organizations gain from the digital economy by having direct and fast access to their customers or clients to raise their global revenues, reduce the cost of business operations, and improve the quality of life for populations around the world.

The challenges are that the Small and Medium-sized Enterprises (SMEs), or newly established and fast-growing businesses (Start-up) must be digitalized and transformed to quickly meet a market place need, improve communication channels with their customers or clients, and offer innovative products, processes, or services. They also need to create their own sustainable digital transformation to serve any new customers' needs, significantly disrupting existing industry value chains with agility, novelty, mobile digital platforms, digital marketing research and development, quality and delivery speed of products/processes/services, and competitive price.

The opportunities for SMEs or start-ups are that their customers or clients have access to affordable products, processes, and services on the digital planet. The possible opportunities are to create a niche market, a small market segment, to satisfy specific market needs, an affordable price range, high-quality products/processes/services, and demographics. For example, the Grab taxi mobile application, online flight booking, product/process/service testing before actual purchase via the online store website, etc.

Call for Paper

The ICESDE organizing committee invites presenters and participants to submit their papers and attend the conference, which will enable them to earn academic credentials, exchange views with personalities from a broad range of disciplines, share common interests in current issues, and help to build the breadth and depth of knowledge necessary for creating a sustainable environment.

Research Papers accepted for presentations will be published in the online ICESDE Proceedings and good quality papers will be considered to be published in the Assumption University’s Edited Proceed Book or AU-HIU International Multiple Disciplinary-Journal.

Paper Submission

Submit your paper on-line at : www.assumptionjournal.au.edu/index.php/ICESDE

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