Message from the Dean of Graduate Studies of Assumption University

It is indeed a great privilege for the Graduate School of Business and Advance Technology Management, Assumption University, to host the AU Virtual International Conference 2021; “Entrepreneurship and Sustainability in the Digital Era”. The conference marks not only an important milestone of Assumption University, but also a significant event in which selective papers from both local and international universities would be presented and discussed. Such works reflect great efforts, endurance and integration of comprehensive perspectives.


As an interdisciplinary forum, the conference brings together scholars, practitioners, and graduate students from the region and beyond to discuss their research findings on how environmental-friendly and socially-inclusive growth and success can be sustained in the digital era, in Thailand in particular as it recently embarked on Industry 4.0. Keynote and feature speakers will provide a variety of perspectives on the conference themes. I strongly wish that such creation of new knowledge at this forum from the papers being presented or from the exchange and discussion over the presentations would produce benefit to our mutual search for knowledge, thereby benefiting our respective communities and countries.

We are pleased to invite you and your students to attend and submit research paper at this conference. 


We are kindly looking forward to seeing you at the AU Virtual International Conference 2021 Bangkok, Thailand.

Asst. Prof. Dr. Kitti Phothikitti

Dean, Graduate Studies
Dean Graduate School of Business and Advance Technology Management Assumption University of Thailand